I have been creating digital experiences for over 23 years. SErving quite a diverse set of markets including e-Commerce, banking, automotive, gaming, credit, and data center management. I have led teams of Interaction Designers, ResearChers, Visual designers, as well as projects at most of those companies.
This is phase one of a flagship product redesign (top). The site is responsive to mobile, tablet and desktop. The following iterations will bring a more mobile friendly navigation and more analysis of your background and financial health.
GM UX Work
Understanding your customers and stakeholders and their journeys helps delight customers.
Customer Journey Maps
Brownbag / Office Presentations
Latin American Fleet Persona
Red lines for development
GM Projects 2013-15
I built the first UX team internal to GM. At any given time we had 10-15 projects ongoing. Creating everything from dealer tools, customer websites, kiosks, internal tools, sales and ecommerce platforms.
Interactive Kiosk [Cadillac]
Online Service Scheduling Wires
Online Service Scheduling Phase 1
Setting expectations is key to keeping business teams and development team happy. Having a process helps people understand how we work and what we do.
This role began in the X.commerce team later evolving to the Magento project.
Android App Wires for ecommerce inventory management
EA Games / BioWare 2011-12
My team was responsible for everything out-of-game for one of the largest games ever made. Star Wars: The Old Republic
Game Companion Mobile app
Site redesign homepage
Gallery of mounts
Story Spoiler Solution
Character data from the game
Game Patcher flow
Lead user experience for Amazon Global Payments across 6 countries and 8 languages. Supported programs and led the redesign of major components including checkout pipelines, order placement, gift card and credit card ordering and processing all of which resulted in significant improvements in key metrics. Conducted user focus groups / usability studies / stakeholder interviews. Designed and launched new gift card ordering processes, American Express pay with points, Facebook and physical gift cards and many check out improvements.
Redesigned Gift Card Ordering Page 2009
New GC Order Page Launch Poster
Pay with Amex points
We tested everything multiple times at the wireframe, mockup and prototype stages.
Product Gift Cards
Introduced holiday and themed gift cards
Original Gift Card Ordering Page 2008
Everyone loves the wolves
Capital One Bank
Designed, prototyped and tested the first iteration of Capital One Bank's new website.